Designed Entravision's Offerwall experience, giving players a smooth way to discover offers, install apps, and claim rewards across devices. The redesign reduced time on task by ~42%.
Product
Web app (desktop + mobile)
Domain
AdTech / App monetization
Client
Role
Product Design Lead (with 2 junior designers)
Activities
Metrics
App developers needed a way to boost installs and engagement in app stores, while users needed a smooth experience to discover offers, install apps, and receive rewards. Before, the offerwall had clunky flows (broken redirects, unclear rewards, inconsistent cross-device logic), which led to drop-offs and user mistrust.
We customized the Ant React library to match Adwake's brand, mapped cross-device flows, and designed the offer catalog, offer page, rewards, profile, and landing page. Prototypes validated the flow, ensuring smooth installs and clear reward logic.
The redesign reduced time on task by 42% and cut error rate by 20%. Developers also saved ~25% in UI build time by leveraging the customized library.
Core user flow, simplified
The interactive prototype is best experienced on desktop.
Open prototype in Figma
