Articles

UX personas and where they live in your house

What personas really are — explained through the basket of dirty laundry at home.

UI kit, design system, and playing cards

If you can play cards, you already grasp the difference between a UI kit and a design system.

Foreign letters: picking right fonts for RTL interface

A new lens on RTL design and Hebrew & Arabic typography — what to ask before any right-to-left project.

Сolor of Magic. How brain lets is see the impossible

Why 'redder than red' can't exist — a dive into the neuroscience of how we, and other species, see color.

Reframing: how designers borrow solutions

Where designers really borrow their ideas from — and how to do it well.

Icons as a way to carry meaning

Icons predate writing. What designers can learn from how cultures used them to carry meaning.

The Kano model: a practical guide

Prioritize features by real user value — a step-by-step walkthrough from data to analysis.

UI styles from minimalism to art nouveau

How brutalism turned glamorous, and why today's style labels differ from their origins.

Neumorphism: Ukraine's gift to global UI

How a Ukrainian designer accidentally sparked a UI revolution in 2019 — and fathered new styles.