MediaHub was A.ki's self-service retail-media platform for second-tier brands and retailers. I designed two of its core surfaces — a year-round campaign calendar and a unified campaign-analytics dashboard — turning scattered planning files and inconsistent reports into one source of truth.
Product
Web app (desktop-first)
Domain
MarTech
Client
Role
Product Designer
Activities
Metrics
Brand teams ran retail-media campaigns using separate views, manual spreadsheets and inconsistent reports. Planning a year of promotions and judging whether a campaign worked were both hard — with no single source of truth, decisions were slow and teams were hard to keep aligned.
Two core parts of the platform — a year-round, Gantt-style campaign calendar and a single analytics dashboard organized around the decision flow (reach → engagement → conversions).
Planning and performance moved into one reliable place, so teams could decide faster, stay aligned, and stop rebuilding the same reports — turning scattered files into one shared source of truth.
Brand teams now can see a full year of promotions in one place — seasonality, holidays, and live campaigns. It supports import from spreadsheets (for an easy kickstart), extensions for corporate programs and grouping by various axis.
Campaign data lived in several inconsistent views, so clients and managers struggled to judge success quickly. I unified every metric into one dashboard, restructured the chart hierarchy around the decision flow (reach → engagement → conversions), working with analysts to ensure accuracy.
