Designed Triffecta DSP from scratch, unifying fragmented retailer campaign tools into one platform. The MVP launched in 2 months, reducing campaign setup time by ~31% and giving agencies centralized budget control.
Product
Web app (desktop-first)
Domain
AdTech (programmatic advertising)
Client
Triffecta
Role
Sole Product Designer
Activities
Metrics
Agencies running retail-media campaigns had to work in several separate retailer platforms, each with its own promo rules and reporting. Setting up and matching campaigns was slow and manual, budgets were hard to control across tools, and performance was never visible in one place — which wasted time, made it unclear who was responsible, and limited how many campaigns a team could run.
A single DSP that brings multi-retailer campaign creation, targeting and reporting into one place, with a tenant/role structure and central budget control — so agencies launch quickly from approved assets and see spend and performance across retailers at once.
Bringing campaign management and reporting together reduced extra coordination work, gave agencies real control and a clear view of budget, and let small teams run more campaigns — so the business could take on more work than before.
Define your campaign name and set the dates during which your ads will run. You can also choose to run ads continuously or according to a specific schedule.
Select the products you want to promote in the campaign. You can search by ASIN, SKU, or product name, or browse all available products of yours across retailers.
Set up campaign's daily budget and maximum CPC (cost per click). You can automate budget distribution across wallets or adjust manually to control spend by retailer.
Choose where your ads will appear, such as product pages, category pages, or search results. You can switch between manual selection and auto-placement depending on your strategy.
Choose how you want to reach shoppers—by keywords they search, by products they browse, or by broader categories. You can mix and match these targeting options to maximize visibility, whether you want precise search-driven exposure, placement alongside complementary products, or wider reach across entire categories.
Mobile app concept
