Product Design Lead
I ship complex products and grow the designers who keep shipping them.
My background is in graphic, marketing and web design. Since 2018 I've focused on product design, mostly for complex B2B.
Fast from scratch, fearless with legacy. I ship B2B platforms for thousands of users and keep the business's interests in front.
A measured skeptic. I use AI for research, code and routine copy, and I've built AI products — but I treat it as a tool, not a substitute for design judgment.
UX Master Certified by the Nielsen Norman Group — specialized in Interaction Design and Design Management.
Essays on design craft, systems and decision-making.
Ukrainian ecommerce checkout patterns, from 100 analyzed checkouts.
Recorded webinars I've hosted for designers.
Hands-on exercises for juniors to master core skills.
A GPT that mock-interviews junior UI/UX designers.
2025Unifying design systems across the Inmar retail-media suite.
2025A system-feedback & microcopy framework for the DSP.
2025DSP redesign focused on faster, error-resistant campaign setup.
2025Cross-device offerwall redesign for a smoother rewards flow.
2024A DSP built from scratch — zero to MVP in 2 months.
2024Performance DSP for six ad formats, incl. MRAID video.
2023Self-service retail-media platform for brands & retailers.
